🐶 Did you know that the success of a pet food often depends on something you can't see?
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We tell you what natural palatants are and why they are revolutionizing the world of pet food.
📖 Quick read: 3 minutes
In the competitive world of pet food, developing a nutritionally complete formula is no longer enough. The key is to ensure that your pet want to eat it , I enjoyed it and ask for more .
That's where the palatants , the “invisible ingredients” that make all the difference and can define the success (or failure) of a product, even when it has an impeccable label.
What are palatants?
They are compounds that improve the aroma and flavor of the food, making it more easily accepted by dogs and cats, even the most demanding ones. They do not provide nutrients, but are decisive for the commercial success of the product .
👉 There are palatants artificial , but the trend is clear: manufacturers are migrating towards Natural palatants , made from high quality animal proteins such as liver, fish, chicken or pork, using processes such as enzymatic hydrolysis either spray drying .
Why are they important?
📌 Because a food can have the best nutritional profile, but if the animal doesn't eat it , the customer doesn't buy again.
📌 Because natural palatants They provide an authentic flavor , without synthetic chemicals, aligned with the “clean label” trend.
📌 Because they improve loyalty: if the pet likes it, the owner stays.
How is its effectiveness measured?
Simple and objective tests are used:
- Preference test : two foods are presented, one with a natural palatability and one without, and it is observed which one the animal chooses.
- Studies show that natural palatants can improve voluntary consumption by a 15% to 40% .
And what do food brands gain?
✅ Greater product turnover.
✅ Fewer returns.
✅ Better reputation.
✅ More loyalty.
✅ A real selling point, without the need for artificial flavorings.
What types of natural palatants exist?
Some examples that are already being successfully applied in dry and wet foods and snacks:
- Salmon or whitefish peptones
- Chicken or pork liver hydrolysates
- Enriched yeast extracts
- Oils rich in volatile compounds
In summary
Natural flavorings are more than just an ingredient:
🔑 They are a silent strategy to make the product sell itself .
At MCE Global we work every day alongside formulators, brands and producers, helping them to create experiences that pets enjoy and that guardians value .
Want to learn more about how to improve the palatability of your formulas?
Contact us or follow us to continue receiving this type of technical and commercial content, designed for those leading the petfood industry in Chile and Latin America.
📧 ventas@mceglobal.cl / fromero@mceglobal.cl
MCE Global Disclaimer
The information contained in this article has been prepared by MCE Market SpA hereinafter MCE Global for educational and informational purposes, aimed at pet food industry professionals and conscious guardians.
While we strive to keep information up-to-date and based on reliable sources, MCE Global does not guarantee that all data reflects the latest technical regulations or trading conditions in each market.
MCE Global acts as a supplier and distributor of functional ingredients for animal nutrition, not as a formulator of specific diets. Therefore, we always recommend consulting with veterinary professionals or nutritionists before making changes to product formulas or pet food.
Likewise, MCE Global is not responsible for the improper use, improper storage, or poor formulation of products made by third parties from our ingredients.
All products offered by MCE Global are intended exclusively for industrial or professional use, and not for direct sale to the end consumer.
For more technical or commercial information, please contact us directly through our official channels.